Many organisations know they need help on digital but don’t know where to start. 

An audit is often a crucial first step.  My process will review your digital footprint, including social channels, to understand what’s working and what’s not.  This will include audience analysis to understand who you’re currently reaching and a content analysis to understand what content is resonating (or not resonating) with your audience.  If relevant, this can also include:

-Competitor analysis

-Review of the conversations taking place online around your organisation and competitors

-Analysis of the tools your team is currently using vs a wider view of the range of tools available

How do we make sure your digital footprint is working as hard as possible to deliver on your strategic communications objectives?

Working in tandem with your communications team, I would work with you to develop an integrated strategy to ensure your digital channels are delivering and your team is able to continue delivering against the strategy.  This could include:

-Website strategy

-Email marketing

-Paid and organic social campaigns

-Employee-driven advocacy

-CEO / c-suite social media programmes

-‘Always-on’ content strategy

-Effective use of generative AI

…just to name a few.

A sterling reputation takes years to earn but can be wiped out in a second. Comprehensive planning for a crisis ensures your team won’t be scrambling when an issue hits.  

My crisis offering spans: 

Preparedness

-Risk registers:  analysis of potential reputational risks

-Monitoring programme: putting the tools and queries in place to ensure your team catches potential risks before they become reputational crises

-Team training:  to ensure your front-line team (e.g. community managers, ground staff, customer service team) are prepared to identify and flag potential issues as required

-Issues response matrix:  pre-approved replies to expected challenging comments/questions online

-Escalation procedures:  to ensure your team is armed to reply in real time to potential issues and escalate accordingly

Response

-Real-time advisory around a live crisis to ensure your team is triaging responses and effectively communicating your key messages – without disruption to your ‘business as usual’

-Working hand-in-hand with your communications team to understand how the reputational crisis is unfolding, whether or not key messages are landing and adjusting strategy as needed

Rebuilding

-Post-crisis, developing a campaign strategy to ensure your reputation stabilises

Throughout my career, I’ve delivered insightful and engaging training sessions to c-suites, colleagues and clients’ employees on a variety of topics including:

-Managing reputational crises on digital

-Using digital to build your personal brand (and attract investors)

-How you can be your brand’s ambassador on social media

-How to deliver effective paid campaigns

-Delivering engaging and useful crisis communications simulation exercises

-Ethical engagement with Wikipedia

I’m happy to work with clients to deliver training sessions, pitched at the right audience, on any topic that fits with my expertise.  If it’s not my area of expertise, I’m happy to point you in the right direction of someone who can.

Many organisations recognise they need to ‘do digital better’ – but that doesn’t always mean you need to go out and hire new people. For nimble organisations, this can mean equipping the team you have with the skills needed to effectively deliver integrated digital campaigns.

I am happy to work within your organisation’s existing framework to train and build confidence within your team to ensure you have future-proofed your communications function.